Fish, rafts, kayaks, canoes, sailboats and swimmers all find much more success when they are moving with the wind or the current rather than going against it.
Unfortunately, the same isn't necessarily true in sales.
Most salespeople who are struggling with large companies and all of the meetings, procedures, stakeholders, vendor options and criteria, find it easier to just go with the flow - the current - and wait and see how it all shakes out. Following the "current" results in a future outcome rather than a "current" outcome. In other words, current = future.
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